Performance marketingClient case study
Recovering return on ad spend in the non-festive season
Interion
- Challenge
- Return on ad spend fell once the festive season ended, and spend that worked at peak no longer paid back.
- Approach
- Instead of cutting budgets across the board, we rebuilt performance around what was still working and scaled only where the numbers supported it.
- 1Found the winning creatives in the account.
- 2Added more variants around those winners, keeping the angle that worked.
- 3Tracked return on ad spend every day.
- 4Identified the most valuable days, times of day and locations.
- 5Scaled spend responsibly on the strong days.
- Meta Ads
- Creative testing
- Daily ROAS tracking