A Firm Bull Media product
Meet ROAS-OS. Turn performance data into action.
ROAS-OS identifies where advertising money is being lost, explains why, and prioritizes the highest-value action, so your team always knows what to do next. Built for D2C brands and for performance agencies.
The problem
Ad accounts are full of answers. Most teams never have time to find them.
Rising CAC hidden inside a blended ROAS that still looks fine. Creative fatigue that shows up as a slow CTR bleed. Budget stuck in yesterday's winner while a better campaign is starved. ROAS-OS is built to surface these before they cost weeks of budget.
How it works
From raw ad data to a prioritized action list in three steps.
- 01
Connect your data
Upload a CSV export from Meta or Google Ads. Column mapping is automatic.
- 02
Get a deterministic analysis
KPIs, health score and campaign recommendations are computed from your numbers, never fabricated.
- 03
Act on prioritized recommendations
Each action cites the metric behind it, ranked by impact and effort.
AI performance analyst
An executive summary, ranked problems and next actions.
The AI layer rephrases what the deterministic analytics engine has already computed. Every claim traces back to a real metric in your account. It does not invent numbers.
Creative intelligence
Know which creative is winning, which is fatigued, and what to test next.
Each creative is classified as best performing, solid, weak or fatigued from its own spend, CTR and ROAS. You also get new concept ideas grounded in the angles that are already working in your account.
Budget optimizer
See where budget should move, and why.
Recommended reallocation is calculated from each campaign's own historical ROAS relative to your account average, with guardrails so no single change swings too far in one pass.
For agencies
Run every client from one workspace.
Switch between client brands, invite your team with the right access level, and share white-labeled reports without exposing your internal workspace.
Multi-client workspaces
Each client's data, targets and history stay isolated in their own brand.
Team roles
Owner, Admin, Manager and Viewer roles control who can edit budgets and who can only view reports.
Password-protected sharing
Share a report link with an optional password and expiration date. No client login required.
Also in the product
More of the performance workflow.
Performance health score
A deterministic score from five sub-scores: acquisition, creative, conversion, budget efficiency and profitability.
Alerts
Anomaly alerts when a metric moves in a way that needs attention.
Weekly reports
AI-assisted weekly performance reports that can be shared.
Ad copy generator
Ad copy ideas generated from your account's own performance signals.
Landing page analyzer & calculators
Landing page review and ROAS and CAC calculators.
ROAS copilot
Ask questions about your account in plain language.
Who it is for
Teams that need to decide faster.
- D2C founders and growth leads who run their own ad accounts
- Performance agencies managing several D2C clients
- Teams without hours each week to re-run the same analysis
Software and services
Priced separately, connected by design.
ROAS-OS is a software subscription. Consulting and managed services from Firm Bull Media are separate engagements. Current plans and pricing are shown on the product site.
FAQ
About ROAS-OS.
Do I need to connect Meta or Google Ads to try it?+
Are the AI recommendations ever made up?+
Can my agency manage multiple client accounts?+
Put ROAS-OS on your accounts.
Start with the product, or talk to us about how it fits into a wider growth plan.